Denmark has some of the best tap water in the world. Yet, Danes drink over 100 million litres of bottled water each year. That’s why Postevand simply fills Danish groundwater into eco-friendly cartons, so you can quench your thirst with minimal environmental impact whenever you’re far away from a tap.

We have redesigned the logo and packaging, to tighten up the brand, and create a strong foundation for future projects within the universe. Just like tap water, we aimed for a simple and clear language and visual identity that allowed the product to speak for itself.

Copyleft, as opposed to copyright, symbolises open source. By giving the symbol more importance in the logomark, we were able to emphasize Postevand’s belief that tap water should be available for anyone, anytime, anywhere.

Exploring new markets.