SPACE10 is a research and design lab on a mission to enable a better everyday life for people and planet. SPACE10 is set up in collaboration with Inter IKEA Group, supporting them in gaining new perspectives, discovering new opportunities, and above all, finding new ways of fulfilling their overall vision of creating a better everyday life for the many people.

We collaborated closely with SPACE10 to create their identity. Their identity aims to be flexible and open for the ever changing world they navigate in. SPACE10 isn’t built to last, but to evolve, so is the identity.


Keeping the colours simple, to make room for experimental content.

Clear hierarchies.

A simple and tight design system, that is meant to be broken every now and then.

SPACE10 Office, Kødbyen, Copenhagen.