Unridden is a cold water brand from Copenhagen, Denmark. Founded by lifelong surfer Søren Alminde and renowned fashion designer Asger Juel Larsen. They design clothing and cold water gear with respect for the climate.
Based on the vision of the founders, we set out to clarify the brand narrative and sharpen the visual identity. At the intersection of urban culture, cold water sports and fashion, we wanted to create a contemporary brand with its own clear voice that stands in contrast to most other surf brands.