Acne Studios
- Digital
Directing and designing a digital experience inspired by the brutalist principle of function over form.
Collaborators
Impact Commerce – Development
Acne Studios are known for their distinct creative direction and attention to detail. From their retail experiences, photoshoots and collaborations to a pair of jeans and the design of a book, it all feel instinctively part of the Acne Studio’s universe.
Our work began by defining a new visual direction that puts products first, with a strong focus on unique details. Seeking inspiration from unconventional places such as mechanical interfaces and the security sector, we designed a solution born from a Brutalist mindset – putting function first and finding beauty in only what’s necessary.
From the initial re-design project, we’ve continued to collaborate with Acne Studios to design solutions for endless aisle, personalisation, size guides and more features over time.