GUBI
- Campaign
Creating a launch campaign for a new collection of portable lamps designed to bring light to special spaces, inside and outside the home.
Collaborators
Jason Idris – Photographer
GUBI is a global design house, creative force and curator behind some of the most extraordinary designs of the 20th century. Founded in Denmark yet embracing an intercontinental style, GUBI has become a beloved brand worldwide.
As portable lamps were shaping a new category of lighting, GUBI sought to enter this space with a new product line. We were tasked with establishing a narrative and visual language around their portable lighting category and creating the global launch campaign for the Portable Multi-Lite. Portable lighting serves as a natural bridge between design and lifestyle, with its mobility allowing us to authentically speak to both intimate moments at home and aspirational out-of-home scenarios.
The concept “Unplugged” captures the essence of portability—the balance between intimacy and freedom. We set the lamps free and placed the human experience at the heart of the story.