Kuda
- Brand Identity
- Digital
Evolving Kuda’s challenger spirit into a vibrant brand inspired by the pulse of Lagos and the ambitions of a new generation.
Collaborators
Production
– Loup Garou
Photography
– Rachel Seidu
Illustration
– Charles Owen and Adene Muyiwa
Web development – West Solutions
Fonts
Kuda Modena – Erkin Karamemet
Suisse Int’l – Swiss Typefaces
read more about the case
It’s Nice That: Less bank, more life
Creative Review: Kuda’s rebrand
Francis Odeyemi: Let’s Talk About the Kuda Bank Rebrand
Pelumi Abimbola: Kuda Design System 2.0
Rachel Cheeks: What happens when a Copenhagen design studio meets a Nigerian bank?
If your bank isn’t helping you live more, it’s holding you back.
Kuda began as “the bank of the free,” challenging the friction and fees of traditional banking in Nigeria. Now ready for the next step. We were invited in to add the heart of aspiration to the muscle of Kuda’s technology. Rising above both legacy bank formality and neobank utility.
Inspired by the pulse of Lagos, we shaped a new direction around two words: More Life. A promise to help people live more, do more and become more.
In close collaboration with the Kuda team and local creative community we created a brand, product and website full of movement, colour and character, grounded in real people and everyday moments. One that looks beyond the account to the life it can help create.