Varier
- Brand Identity
- Campaign
Moving a nordic ergonomic furniture manufacturer towards being a global contemporary design brand through a new visual identity, packaging and multiple campaigns.
Collaborators
Mishael Oladipo Fapohunda – Photography
Niklas Vindelev – Photography
Acne – Production
LundLund – Production
Newland – Production
Fonts
Roobert – Displaay
Varier is a furniture company based in Oslo, Norway. They design and produce high-quality ergonomic chairs that encourage movement while sitting. Since 1979, their products have led the way in innovation within the field, inspiring creativity in workspaces and homes across the world.
We were tasked with transforming Varier from an ergonomic furniture manufacturer into a contemporary design brand. This involved a complete revamp of the creative positioning, brand identity, overall communication, and multiple campaigns.
With the new vision—”to change the way we sit”—the brand narrative and positioning took on a more aspirational approach. By embracing aesthetic ergonomics and focusing on healthy bodies rather than back pain, we expanded our reach, tapping into new audiences rooted in design and culture.