Glossier
Glossier’s success is rooted in its strong and engaged community. In collaboration with Glossier we designed their e-commerce experience, where the voice of the community has a central role. In order to achieve this, we introduced the vision of creating a platform that balances mechanical simplicity with editorial layouts and user generated content.
- Client
- Glossier
- Industry
- Beauty
- Location
- USA
- Services
- Design Systems, Digital Branding, Strategy, Website
Minimal call-to-actions with engaging hover animations.
The design foundation of having both editorial and mechanical in mind. Combining storytelling with systematic organization of information and products.
Filter to view all shades on the product listing page.
The Blue screen of Gloss.
Glossier footer finishing off the site with a product index and some good vibes.
Community content for the “get the look” feature, elevating Glossier’s passionate community.
Researching the wide product range.
Field research at the London store.
