Furniture Archives

In 2022 IKEA launched a new collection, Kåseberga, in collaboration with World Surf League. We were part of creating the campaign and brining the collection to life. We made content from five different surf locations around the world, from Portugal to Los Angeles. The campaign was launched across all global IKEA channels.

Client: IKEA
Industry: Furniture, Surf
Location: Älmhult, Sweden
Services: Campaign, Strategy

Inspired by surf stickers and logomarks, we created a simple visual to be applied across campaign elements.

Hero campaign film.

Surf vibes and aesthetics guided the concept for the campaign and collection, which is made with inputs from more than 3500 surfers.

The campaign was launched across IKEA’s global channels.

Campaign photography from five different locations.

Since 2014 we have been an ongoing strategic and creative partner for IKEA. The work we have been mandated includes global communication platforms, positioning and range strategy and creative campaigns.

Client: IKEA
Industry: Design, Furniture
Location: Älmhult, Sweden
Services: Campaign, Exploration, Strategy

The “Make room for life” platform started as a creative exploration into the future of the living room. The strategy manifested as a new direction for living room range development and a global communication platform.

One of the first brand collaboration by IKEA, was the “YPPERLIG” collection with Danish design brand HAY. We worked on the launch campaign, which was based on a surreal and mysterious film, teasing the use of material without showing any products. Animation: Kühl & Hahn

Together with IKEA we created the brand strategy and visual universe for “IKEA Clean Energy Services” which is a sub unit at IKEA, exploring and bringing clean energy to more people everywhere.

The brand photography centers around everyday life and energy.

Campaign for the launch of a shop-in-shop concept in IKEA – The Sustainable Living Shop.

Varier is a Norwegian furniture company with a focus on ergonomic design. We worked with Varier to reposition the brand into a contemporary design brand, with a new visual identity, communciation, collaborations and brand activations.

Client: Varier
Industry: Furniture
Location: Oslo, Norway
Services: Campaign, Identity, Strategy