By Malene Birger
![](https://barkas.com/wp-content/uploads/2022/10/BMB_website_top-image.jpg)
Concept, redesign and implementation of a digital experience devoted to the contemporary bohemian.
- Client
- By Malene Birger
- Industry
- Fashion
- Location
- Sweden, Copenhagen
- Services
- Identity, Website
- Barkas
- Amelie Bormann, Didrik Persson, Hans Pelle Jart, Mafalda Remoaldo, Nicklas Nordby Andersen
- BY MALENE BIRGER
- Louise Ledauphin, Jennie Lind, Moa Fredlund, Patrice Lusth, Ylva Wernhoff
The carefully muted colours take inspiration from printed matter and the products’ expressiveness is balanced by a simple graphic system with tight grids and minimal typography.
We elevated the imagery with a tight grid and small typography that is only used where needed. By using a paper-white background and ink-brown details, we ensured however a tactile and warm feel.
As a natural extension of the web project, we used the digital design system to refresh the other touch points of the identity.
![](https://barkas.com/wp-content/uploads/2022/10/BMB_website_05.jpg)
Just like on the website, the beautiful monogram created by Moses Voigt takes the center stage in all branded material, working almost as a signature of the By Malene Birger house.
![](https://barkas.com/wp-content/uploads/2022/10/BMB_website_06.jpg)
![](https://barkas.com/wp-content/uploads/2022/10/BMB_website_07.jpg)
![](https://barkas.com/wp-content/uploads/2022/10/BMB_website_09.jpg)
The minimal use of Laura Csocsan’s elegant typeface Ambiant, tight margins, cream shades inspired by paper and subtle blur effects create a fine but recognisable red thread throughout.