By Malene Birger
Concept, redesign and implementation of a digital experience devoted to the contemporary bohemian.
- Client
- By Malene Birger
- Industry
- Fashion
- Location
- Sweden, Copenhagen
- Services
- Identity, Website
- Barkas
- Amelie Bormann, Didrik Persson, Hans Pelle Jart, Mafalda Remoaldo, Nicklas Nordby Andersen
- By MALENE BIRGER
- Louise Ledauphin, Jennie Lind, Moa Fredlund, Patrice Lusth, Ylva Wernhoff
We elevated the imagery with a tight grid and small typography that is only used where needed. By using a paper-white background and ink-brown details, we ensured however a tactile and warm feel.
Blur effects add a soft contrast to the otherwise rather minimal design.
Online and offline communication are strongly tied together.
The monogram designed by Moses Voigt will be the leading identifier of the brand. For its launch we created a subtle but strong reveal animation.
