IKEA
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Since 2014 we have been an ongoing strategic and creative partner for IKEA. The work we have been mandated includes global communication platforms, positioning and range strategy and creative campaigns.
- Client
- IKEA
- Industry
- Design, Furniture
- Location
- Älmhult, Sweden
- Services
- Campaign, Exploration, Strategy
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The “Make room for life” platform started as a creative exploration into the future of the living room. The strategy manifested as a new direction for living room range development and a global communication platform.
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One of the first brand collaboration by IKEA, was the “YPPERLIG” collection with Danish design brand HAY. We worked on the launch campaign, which was based on a surreal and mysterious film, teasing the use of material without showing any products. Animation: Kühl & Hahn
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Together with IKEA we created the brand strategy and visual universe for “IKEA Clean Energy Services” which is a sub unit at IKEA, exploring and bringing clean energy to more people everywhere.
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The brand photography centers around everyday life and energy.
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Campaign for the launch of a shop-in-shop concept in IKEA – The Sustainable Living Shop.
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