IKEA
Since 2014 we have been an ongoing strategic and creative partner for IKEA. The work we have been mandated includes global communication platforms, positioning and range strategy and creative campaigns.
- Client
- IKEA
- Industry
- Design, Furniture
- Location
- Älmhult, Sweden
- Services
- Campaign, Exploration, Strategy
The “Make room for life” platform started as a creative exploration into the future of the living room. The strategy manifested as a new direction for living room range development and a global communication platform.
One of the first brand collaboration by IKEA, was the “YPPERLIG” collection with Danish design brand HAY. We worked on the launch campaign, which was based on a surreal and mysterious film, teasing the use of material without showing any products. Animation: Kühl & Hahn
Together with IKEA we created the brand strategy and visual universe for “IKEA Clean Energy Services” which is a sub unit at IKEA, exploring and bringing clean energy to more people everywhere.
The brand photography centers around everyday life and energy.
Campaign for the launch of a shop-in-shop concept in IKEA – The Sustainable Living Shop.
