Varier
Varier is a Norwegian furniture company with a focus on ergonomic design. We worked with Varier to reposition the brand into a contemporary design brand, with a new visual identity, communciation, collaborations and brand activations.
- Client
- Varier
- Industry
- Furniture
- Location
- Oslo, Norway
- Services
- Campaign, Identity, Strategy
The brand idea is inspired by the philosophy of Norwegian designer Peter Opsvik, who is the man behind many of the iconic Varier designs.
Ekstrem™ Gentle campaign is based on a collaboration with the Danish textile company Kvadrat, and features Ekstrem™ in their velvet upholstery.
A campaign exploring “extreme gentleness” while saluting the time when the chair was originally designed.
Monochrome print ad campaign for the Ekstrem™ chair.
From extremely gentle campaign.
Shooting a campaign for Variable™, the original kneeling chair from 1979.
Launch campaign for Varier’s new collaboration with Snøhetta Social™, a dining chair and so much more.
Photography by Mishael Phillip
Film by Emir Eralp
