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Varier

Varier is a Norwegian furniture company with a focus on ergonomic design. We worked with Varier to reposition the brand into a contemporary design brand, with a new visual identity, communciation, collaborations and brand activations.

Client
Varier
Industry
Furniture
Location
Oslo, Norway
Services
Campaign, Identity, Strategy
Logotype
Brand idea

The brand idea is inspired by the philosophy of Norwegian designer Peter Opsvik, who is the man behind many of the iconic Varier designs.

Packaging
Brand film
Ekstrem™ Gentle campaign

Ekstrem™ Gentle campaign is based on a collaboration with the Danish textile company Kvadrat, and features Ekstrem™ in their velvet upholstery.

Ekstrem™ Gentle Campaign

A campaign exploring “extreme gentleness” while saluting the time when the chair was originally designed.

Monochrome print ad campaign for the Ekstrem™ chair.

Process

From extremely gentle campaign.

Shooting a campaign for Variable™, the original kneeling chair from 1979.

Social® ™ Campaign

Launch campaign for Varier’s new collaboration with Snøhetta Social™, a dining chair and so much more.

Social®™ Milan
Social®™ stills & video

Photography by Mishael Phillip

Film by Emir Eralp

Teaser film and stills
Link
Process