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IKEA

In 2022 IKEA launched a new collection, Kåseberga, in collaboration with World Surf League. We were part of creating the campaign and brining the collection to life. We made content from five different surf locations around the world, from Portugal to Los Angeles. The campaign was launched across all global IKEA channels.

Client
IKEA
Industry
Furniture, Surf
Location
Älmhult, Sweden
Services
Campaign, Strategy
Campaign logo

Inspired by surf stickers and logomarks, we created a simple visual to be applied across campaign elements.

Launch film

Hero campaign film.

Collection overview

Surf vibes and aesthetics guided the concept for the campaign and collection, which is made with inputs from more than 3500 surfers.

Campaign photography

Key collection image.

Key collection image.

High vibes

Social media

The campaign was launched across IKEA’s global channels.

Campaign photography from five different locations.

IKEA

Since 2014 we have been an ongoing strategic and creative partner for IKEA. The work we have been mandated includes global communication platforms, positioning and range strategy and creative campaigns.

Client
IKEA
Industry
Design, Furniture
Location
Älmhult, Sweden
Services
Campaign, Exploration, Strategy
Range and communication platform

The “Make room for life” platform started as a creative exploration into the future of the living room. The strategy manifested as a new direction for living room range development and a global communication platform.

IKEA x HAY

One of the first brand collaboration by IKEA, was the “YPPERLIG” collection with Danish design brand HAY. We worked on the launch campaign, which was based on a surreal and mysterious film, teasing the use of material without showing any products. Animation: Kühl & Hahn

IKEA Clean Energy Services

Together with IKEA we created the brand strategy and visual universe for “IKEA Clean Energy Services” which is a sub unit at IKEA, exploring and bringing clean energy to more people everywhere.

IKEA Clean Energy Services

The brand photography centers around everyday life and energy.

Sustainable living shop

Campaign for the launch of a shop-in-shop concept in IKEA – The Sustainable Living Shop.

Varier

Varier is a Norwegian furniture company with a focus on ergonomic design. We worked with Varier to reposition the brand into a contemporary design brand, with a new visual identity, communciation, collaborations and brand activations.

Client
Varier
Industry
Furniture
Location
Oslo, Norway
Services
Campaign, Identity, Strategy
Logotype
Brand idea

The brand idea is inspired by the philosophy of Norwegian designer Peter Opsvik, who is the man behind many of the iconic Varier designs.

Packaging
Brand film
Ekstrem™ Gentle campaign

Ekstrem™ Gentle campaign is based on a collaboration with the Danish textile company Kvadrat, and features Ekstrem™ in their velvet upholstery.

Ekstrem™ Gentle Campaign

A campaign exploring “extreme gentleness” while saluting the time when the chair was originally designed.

Monochrome print ad campaign for the Ekstrem™ chair.

Process

From extremely gentle campaign.

Shooting a campaign for Variable™, the original kneeling chair from 1979.

Social® ™ Campaign

Launch campaign for Varier’s new collaboration with Snøhetta Social™, a dining chair and so much more.

Social®™ Milan
Social®™ stills & video

Photography by Mishael Phillip

Film by Emir Eralp

Teaser film and stills
Link
Process