CET [CPH] [STH]

Somethings

Somethings stand up for teens and take their pressures seriously, by establishing mentorships with 20-somethings who’ve been there and care. Their mission is to make every teen to thrive. We worked with Somethings on defining their brand strategy including naming, narrative, tone of voice and visual identity.

Client
Somethings
Industry
Tech
Location
USA
Services
Brand and Product Naming, Branding, Identity

We use the graphic elements as an extra layer on top to express thoughts and feelings.

We designed the moodies to create a visual universe that embraces all kinds of emotions and experiences in a meaningful way.

Instagram filter

Somethings’ campaign on social media.

Somethings’ new website for teens, mentors & parents.

Stroke style from the moodies extend into punctuation, graphics and how information is visualised.

Moodies on merch.

Urbanears

Urbanears is a Swedish headphones brand that connects tech and culture through design and functionality. We have translated this to a well performing e-commerce platform built on a simple design system that requires minimum ongoing development efforts.

Client
Urbanears
Industry
Tech
Location
Stockholm, Sweden
Services
Design Systems, Website

The design system consists of tiles that can be used in a range of variations for different communication needs – a system that requires minimum ongoing development efforts.

UI details are inspired by tech and that Urbanears is always ‘in the making’, highlighting that we are never finished.

As part of the project we developed a tone of voice guide and product messaging throughout the site.

Trustpilot

As one of the most visited websites in the world, and a universal symbol of trust, Trustpilot wanted to manifest their position. We helped them unleash the star and shape an identity that embraces the authenticity and dynamics of what its all about; the reviews.

Client
Trustpilot
Industry
Tech
Location
Copenhagen, Denmark
Services
Design Systems, Identity, Strategy

The star is Trustpilot’s core trust signal, so we brought it to the forefront of their visual communication.

We added Trustpilot Display to the font system to give Trustpilot a typeface they can own, and add a more personal and relatable touch to the brand.

Process

Reviews are not just one or five stars, or red or green. Bad reviews can be the beginning of a better business.

Colours

The colour system is inspired by the review colours, but with a vibrant touch, so they stand out in communication.

Just like the colours, the tone of voice is also inspired by the down to earth and straight forward tone of reviews.

Motion principles

To set the design elements free, we created a set of motion principles that make the creation of moving illustrations easy and fun.

Link

The identity made a big splash at the Amazon Web Services re:Invent 2022 conference in Las Vegas.