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Marshall

We teamed up with Marshall, a true icon in culture and synonymous with rock n roll and live music to future proof their identity and build their new digital presence.

Client
Marshall
Industry
Audio, Music
Services
Branding, Design Systems, Digital Branding, Identity, UI, UX, Website

SPACE10 Website

SPACE10’s commitment to inspiring a better tomorrow, lives in its archive website where its legacy is shared with the world.

Client
SPACE10
Industry
Design & Research
Location
Denmark
Services
Design Systems, Digital Branding, Strategy, Website

Interactive home page—a nod to DVD screensavers, adding a touch of nostalgia and playfulness to the site.

News widget as a global element accessible across the site.

A structured yet flexible grid system with varying thumbnail sizes.

Brutalist approach and a dynamic layout, with overlaying images on text on the project pages.

Image scroll effect on mobile for people images.

Ability to toggle between light and dark mode, reduce animations or turn on low-res images, to reduce energy consumption.

Glossier

Glossier’s success is rooted in its strong and engaged community. In collaboration with Glossier we designed their e-commerce experience, where the voice of the community has a central role. In order to achieve this, we introduced the vision of creating a platform that balances mechanical simplicity with editorial layouts and user generated content.

Client
Glossier
Industry
Beauty
Location
USA
Services
Design Systems, Digital Branding, Strategy, Website

Minimal call-to-actions with engaging hover animations.

The design foundation of having both editorial and mechanical in mind. Combining storytelling with systematic organization of information and products.

Filter to view all shades on the product listing page.

The Blue screen of Gloss.

Glossier footer finishing off the site with a product index and some good vibes.

Community content for the “get the look” feature, elevating Glossier’s passionate community.

Process

Researching the wide product range.

Process

Field research at the London store.

Urbanears

Urbanears is a Swedish headphones brand that connects tech and culture through design and functionality. We have translated this to a well performing e-commerce platform built on a simple design system that requires minimum ongoing development efforts.

Client
Urbanears
Industry
Tech
Location
Stockholm, Sweden
Services
Design Systems, Website

The design system consists of tiles that can be used in a range of variations for different communication needs – a system that requires minimum ongoing development efforts.

UI details are inspired by tech and that Urbanears is always ‘in the making’, highlighting that we are never finished.

As part of the project we developed a tone of voice guide and product messaging throughout the site.

Trustpilot

As one of the most visited websites in the world, and a universal symbol of trust, Trustpilot wanted to manifest their position. We helped them unleash the star and shape an identity that embraces the authenticity and dynamics of what its all about; the reviews.

Client
Trustpilot
Industry
Tech
Location
Copenhagen, Denmark
Services
Design Systems, Identity, Strategy

The star is Trustpilot’s core trust signal, so we brought it to the forefront of their visual communication.

We added Trustpilot Display to the font system to give Trustpilot a typeface they can own, and add a more personal and relatable touch to the brand.

Process

Reviews are not just one or five stars, or red or green. Bad reviews can be the beginning of a better business.

Colours

The colour system is inspired by the review colours, but with a vibrant touch, so they stand out in communication.

Just like the colours, the tone of voice is also inspired by the down to earth and straight forward tone of reviews.

Motion principles

To set the design elements free, we created a set of motion principles that make the creation of moving illustrations easy and fun.

Link

The identity made a big splash at the Amazon Web Services re:Invent 2022 conference in Las Vegas.

Acne Studios

In collaboration with Acne Studios we designed and launched their e-commerce experience. The visual language emphasizes the iconic Acne photography and adds identity in subtle UI details and interactions. The site expands into Acne’s physical retail experiences as well.

Client
Acne Studios
Industry
Fashion
Location
Stockholm, Sweden
Services
Design Systems, Website

An e-commerce built on best UX practices supported by minimum UI. Inspiration taken from the early internet days.

Listing page built based on a tight tile system that places the product at the core of the design.

Personalisation feature designed to apply custom embroidery letters and symbols to scarves.