CET [CPH] [STH]

Somethings

Somethings stand up for teens and take their pressures seriously, by establishing mentorships with 20-somethings who’ve been there and care. Their mission is to make every teen to thrive. We worked with Somethings on defining their brand strategy including naming, narrative, tone of voice and visual identity.

Client
Somethings
Industry
Tech
Location
USA
Services
Brand and Product Naming, Branding, Identity

We use the graphic elements as an extra layer on top to express thoughts and feelings.

We designed the moodies to create a visual universe that embraces all kinds of emotions and experiences in a meaningful way.

Instagram filter

Somethings’ campaign on social media.

Somethings’ new website for teens, mentors & parents.

Stroke style from the moodies extend into punctuation, graphics and how information is visualised.

Moodies on merch.

Insempra

Insempra is a biotech company that exists to grow matter with atomic precision, and lead a new generation of superior and sustainable products. We helped interpret the vision into a forward-focused visual expression, where everything grows.

Client
Insempra
Industry
Biotech
Location
Germany
Services
Identity, Strategy, Website
Brand visuals

The visual treatment of photography is developed in collaboration with visual artist pppanik.

Growing logo animation

The Insempra growing logo resembles nature.

Key artworks in combination with the earthy brand colors.

 

Motion elements.

Key artwork made in collaboration with visual artist pppanik.

Earthy and warm color palette.

Teakop

Teakop is a Canadian tea brand with a mission to bring tea traditions into a contemporary lifestyle and focus on well-being. We worked with Teakop from strategy to packaging, including naming, narrative, tone of voice and visual identity.

Client
Teakop
Industry
Food & Beverage
Location
Canada
Services
Brand and Product Naming, Branding, Identity, Packaging Design

Inspired by minimalist contemporary art, the visual identity aims to express each tea’s functional and emotional benefits.

Teakop aims to bring back ancient tea traditions to the modern era by inspiring people to enjoy the natural well-being benefits of tea, by sustainable production and design.

In a direct and contemporary tone of voice, we are bringing tea talk down to earth.

SPACE10

SPACE10 is a research and design lab supported by and dedicated to IKEA. We have worked with them on various projects, from shaping their visual identity, publications, future strategic concepts, digital products, pop-up exhibitions and communication across channels.

Client
SPACE10
Industry
Design & Research
Location
Copenhagen, Denmark
Services
Identity

SPACE10 is on a mission to create a better everyday life for people and the planet.

Logotype set in Helvetica Now, optically kerned and manually spaced.

Future Food Today

Together with SPACE10 we concepted and designed the ‘Future Food Today’ cookbook. The book is the result of testing recipes in the SPACE10 test kitchen, it’s a tangible vision for what the sustainable food in the future may look like.

Graphics for Solarville exhibition in SPACE10.

London and New York pop-up
Customization concept for IKEA

Exploring how digital tools can enable a more customized IKEA range.

IKEA Place

Together with SPACE10 we were part of designing and running IKEA Place, one of the world’s most downloaded non-gaming AR apps.

Bee Home

Communication for Bee Home – an open-source design project inviting people to create a beautiful home for bees.

The project enables anyone, anywhere, to support their local pollinatorsand take action in preserving the world’s biodiversity.

Biofold

Postevand

Postevand (Danish for tap water) makes products with minimal environmental impact that keep people hydrated when they are far away from the tap. We shaped a clean visual identity with emphasize on their mission, and room for expressive campaigns.

Client
Postevand
Industry
Food & Beverage
Location
Copenhagen, Denmark
Services
App, Campaign, Identity, Packaging Design, Website
Barkas
Frederik Plesner, Daniel Julien, James Howard, Luca Rasmussen, Mike Wittrup
Postevand
Andreas Lemche

Packaging design

Postevand icon

The packaging highlights the mission in bold type.

Postevand App

The Postevand app helps you find places where you can fill your bottle with free tap water.

Postevand x MØ

To promote their mission to protect Denmark’s natural water resources and create a sustainable alternative to bottled water, Postevand partnered with musician and activist MØ. In collaboration with Postevand, Barkas created the art direction and messaging for the campaign.

Postevand x MØ merchandise

Moonfare

Traditionally Private Equity has been for the wealthy few. Moonfare is on a mission to change this and with a digitalised investment process, open the door to more investors. We helped clarify the strategy, design the visual identity and establish a brand expression rooted in the juxtaposition of modern and classic.

Client
Moonfare
Industry
Finance
Location
Berlin, Germany
Services
Identity, Strategy

To mimic the ease and sophistication of Moonfare, we developed a logo using a clean sans serif typeface combined with a unique and elegant ‘M’ that is reminiscent of a serif monogram.

The Moonfare monogram’s simple lines and curves naturally resembles the known currency symbols.

Striped down graphs combined with a monospace typeface for numerals and financial details

Communication

As a way to stand out in the category, our headlines are intentionally witty.

Moonfare is on a mission to democratize private equity by streamlining, bite-sizing and digitizing the investment process.

Brand idea

We developed the brand idea “Investing is legacy”. It is rooted in the belief that investing is more than financial performance. It becomes an opportunity for people to decide how they want to be remembered — and what legacy they want to leave behind.

Brand film

“Why do we get up in the morning? To pass on what matters.” In collaboration with Stonefire productions we created a brand film for Moonfare to launch the new brand positioning.

Introduction

Founder Dr. Steffen Pauls on stage.

In ‘Introduction to Moonfare’ Founder Dr. Steffen Pauls introduces the idea behind the company. Video created in collaboration with Stonefire productions.

Marshall

Industry
Music
Services
Identity

By Malene Birger

Concept, redesign and implementation of a digital experience devoted to the contemporary bohemian.

Client
By Malene Birger
Industry
Fashion
Location
Sweden, Copenhagen
Services
Identity, Website
Barkas
Amelie Bormann, Didrik Persson, Hans Pelle Jart, Mafalda Remoaldo, Nicklas Nordby Andersen
By MALENE BIRGER
Louise Ledauphin, Jennie Lind, Moa Fredlund, Patrice Lusth, Ylva Wernhoff

We elevated the imagery with a tight grid and small typography that is only used where needed. By using a paper-white background and ink-brown details, we ensured however a tactile and warm feel.

Blur effects add a soft contrast to the otherwise rather minimal design.

Online and offline communication are strongly tied together.

The monogram designed by Moses Voigt will be the leading identifier of the brand. For its launch we created a subtle but strong reveal animation.

CPH:DOX

CPH:DOX is one of the biggest documentary film festivals in the world. We worked together with them to create a solid visual identity that embraces artist collaborations, who interpret the theme of the festival into a new visual universe every year.

Client
CPH:DOX
Industry
Film
Location
Copenhagen, Denmark
Services
Campaign, Identity
Logotype

A dynamic logotype that highlights the many elements of CPH:DOX.

Poster system

Artwork for CPH:DOX 2022.

Artwork: Caroline Vang / Photography: Anne Krogh

Process

The artwork from 2022 is an interpretation of the theme “Perception”, made in collaboration with visual artist Caroline Vang.

Festival trailer
Social media

An AR filter enabled people to skew reality and create their own videos and images as part of the campaign.

Trustpilot

As one of the most visited websites in the world, and a universal symbol of trust, Trustpilot wanted to manifest their position. We helped them unleash the star and shape an identity that embraces the authenticity and dynamics of what its all about; the reviews.

Client
Trustpilot
Industry
Tech
Location
Copenhagen, Denmark
Services
Design Systems, Identity, Strategy

The star is Trustpilot’s core trust signal, so we brought it to the forefront of their visual communication.

We added Trustpilot Display to the font system to give Trustpilot a typeface they can own, and add a more personal and relatable touch to the brand.

Process

Reviews are not just one or five stars, or red or green. Bad reviews can be the beginning of a better business.

Colours

The colour system is inspired by the review colours, but with a vibrant touch, so they stand out in communication.

Just like the colours, the tone of voice is also inspired by the down to earth and straight forward tone of reviews.

Motion principles

To set the design elements free, we created a set of motion principles that make the creation of moving illustrations easy and fun.

Link

The identity made a big splash at the Amazon Web Services re:Invent 2022 conference in Las Vegas.

Film School of Denmark

Bringing the DNA and legacy of the National Film School of Denmark into a new era with focus on transparency and inclusivity. We shaped an open and colourful visual language inspired by the process and rhythm of filmmaking.

Client
National Film School of Denmark
Industry
Culture, Education
Location
Copenhagen, Denmark
Services
Identity, Strategy, Website
Website
Logotype

The new logo embraces the bilingual challenge and uses it as a way to create a rhythmic expression inspired by editing.

Sign
Layout system

The system is based on a flexible and modular system, that opens up for endless compositions within a coherent frame.

Layout system for instagram

Process

In the research process we looked into different fields of inspiration. We made an audit of the schools legacy and practical needs from a graphic perspective, studied other schools and cultural institutions and the universe of film in general.

Photo credit: Jacob Storm

Student portraits

Photography: Amanda Bødker

GENERATION – Graduation Festival
Poster
Screens
Cinema
Website

Varier

Varier is a Norwegian furniture company with a focus on ergonomic design. We worked with Varier to reposition the brand into a contemporary design brand, with a new visual identity, communciation, collaborations and brand activations.

Client
Varier
Industry
Furniture
Location
Oslo, Norway
Services
Campaign, Identity, Strategy
Logotype
Brand idea

The brand idea is inspired by the philosophy of Norwegian designer Peter Opsvik, who is the man behind many of the iconic Varier designs.

Packaging
Brand film
Ekstrem™ Gentle campaign

Ekstrem™ Gentle campaign is based on a collaboration with the Danish textile company Kvadrat, and features Ekstrem™ in their velvet upholstery.

Ekstrem™ Gentle Campaign

A campaign exploring “extreme gentleness” while saluting the time when the chair was originally designed.

Monochrome print ad campaign for the Ekstrem™ chair.

Process

From extremely gentle campaign.

Shooting a campaign for Variable™, the original kneeling chair from 1979.

Social® ™ Campaign

Launch campaign for Varier’s new collaboration with Snøhetta Social™, a dining chair and so much more.

Social®™ Milan
Social®™ stills & video

Photography by Mishael Phillip

Film by Emir Eralp

Teaser film and stills
Link
Process