Identity Archives

Somethings stand up for teens and take their pressures seriously, by establishing mentorships with 20-somethings who’ve been there and care. Their mission is to make every teen to thrive. We worked with Somethings on defining their brand strategy including naming, narrative, tone of voice and visual identity.

Client: Somethings
Industry: Tech
Location: USA
Services: Brand and Product Naming, Branding, Identity

We use the graphic elements as an extra layer on top to express thoughts and feelings.

We designed the moodies to create a visual universe that embraces all kinds of emotions and experiences in a meaningful way.

Instagram filter

Somethings’ campaign on social media.

Somethings’ new website for teens, mentors & parents.

Stroke style from the moodies extend into punctuation, graphics and how information is visualised.

Moodies on merch.

Insempra is a biotech company that exists to grow matter with atomic precision, and lead a new generation of superior and sustainable products. We helped interpret the vision into a forward-focused visual expression, where everything grows.

Client: Insempra
Industry: Biotech
Location: Germany
Services: Identity, Strategy, Website

The visual treatment of photography is developed in collaboration with visual artist pppanik.

The Insempra growing logo resembles nature.

Key artworks in combination with the earthy brand colors.

Motion elements.

Key artwork made in collaboration with visual artist pppanik.

Earthy and warm color palette.

Teakop is a Canadian tea brand with a mission to bring tea traditions into a contemporary lifestyle and focus on well-being. We worked with Teakop from strategy to packaging, including naming, narrative, tone of voice and visual identity.

Client: Teakop
Industry: Food & Beverage
Location: Canada
Services: Brand and Product Naming, Branding, Identity, Packaging Design

Inspired by minimalist contemporary art, the visual identity aims to express each tea’s functional and emotional benefits.

Teakop aims to bring back ancient tea traditions to the modern era by inspiring people to enjoy the natural well-being benefits of tea, by sustainable production and design.

Instagram

@teakop

In a direct and contemporary tone of voice, we are bringing tea talk down to earth.

SPACE10 is a research and design lab supported by and dedicated to IKEA. We have worked with them on various projects, from shaping their visual identity, publications, future strategic concepts, digital products, pop-up exhibitions and communication across channels.

Client: SPACE10
Industry: Design & Research
Location: Copenhagen, Denmark
Services: Identity

SPACE10 is on a mission to create a better everyday life for people and the planet.

Logotype set in Helvetica Now, optically kerned and manually spaced.

Together with SPACE10 we concepted and designed the ‘Future Food Today’ cookbook. The book is the result of testing recipes in the SPACE10 test kitchen, it’s a tangible vision for what the sustainable food in the future may look like.

Graphics for Solarville exhibition in SPACE10.

Exploring how digital tools can enable a more customized IKEA range.

Together with SPACE10 we were part of designing and running IKEA Place, one of the world’s most downloaded non-gaming AR apps.

Communication for Bee Home – an open-source design project inviting people to create a beautiful home for bees.

beehome.design

The project enables anyone, anywhere, to support their local pollinatorsand take action in preserving the world’s biodiversity.

Postevand (Danish for tap water) makes products with minimal environmental impact that keep people hydrated when they are far away from the tap. We shaped a clean visual identity with emphasize on their mission, and room for expressive campaigns.

Client: Postevand
Industry: Food & Beverage
Location: Copenhagen, Denmark
Services: App, Campaign, Identity, Packaging Design, Website
Barkas: Frederik Plesner, Daniel Julien, James Howard, Luca Rasmussen, Mike Wittrup
Postevand: Andreas Lemche

The packaging highlights the mission in bold type.

The Postevand app helps you find places where you can fill your bottle with free tap water.

To promote their mission to protect Denmark’s natural water resources and create a sustainable alternative to bottled water, Postevand partnered with musician and activist MØ. In collaboration with Postevand, Barkas created the art direction and messaging for the campaign.

Traditionally Private Equity has been for the wealthy few. Moonfare is on a mission to change this and with a digitalised investment process, open the door to more investors. We helped clarify the strategy, design the visual identity and establish a brand expression rooted in the juxtaposition of modern and classic.

Client: Moonfare
Industry: Finance
Location: Berlin, Germany
Services: Identity, Strategy

To mimic the ease and sophistication of Moonfare, we developed a logo using a clean sans serif typeface combined with a unique and elegant ‘M’ that is reminiscent of a serif monogram.

The Moonfare monogram’s simple lines and curves naturally resembles the known currency symbols.

Striped down graphs combined with a monospace typeface for numerals and financial details

As a way to stand out in the category, our headlines are intentionally witty.

Moonfare is on a mission to democratize private equity by streamlining, bite-sizing and digitizing the investment process.

We developed the brand idea “Investing is legacy”. It is rooted in the belief that investing is more than financial performance. It becomes an opportunity for people to decide how they want to be remembered — and what legacy they want to leave behind.

“Why do we get up in the morning? To pass on what matters.” In collaboration with Stonefire productions we created a brand film for Moonfare to launch the new brand positioning.

In ‘Introduction to Moonfare’ Founder Dr. Steffen Pauls introduces the idea behind the company. Video created in collaboration with Stonefire productions.

Industry: Music
Services: Identity

Concept, redesign and implementation of a digital experience devoted to the contemporary bohemian.

Client: By Malene Birger
Industry: Fashion
Location: Sweden, Copenhagen
Services: Identity, Website
Barkas: Amelie Bormann, Didrik Persson, Hans Pelle Jart, Mafalda Remoaldo, Nicklas Nordby Andersen
BY MALENE BIRGER: Louise Ledauphin, Jennie Lind, Moa Fredlund, Patrice Lusth, Ylva Wernhoff

The carefully muted colours take inspiration from printed matter and the products’ expressiveness is balanced by a simple graphic system with tight grids and minimal typography.

We elevated the imagery with a tight grid and small typography that is only used where needed. By using a paper-white background and ink-brown details, we ensured however a tactile and warm feel.

As a natural extension of the web project, we used the digital design system to refresh the other touch points of the identity.

Just like on the website, the beautiful monogram created by Moses Voigt takes the center stage in all branded material, working almost as a signature of the By Malene Birger house.

By Malene Birger

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The minimal use of Laura Csocsan’s elegant typeface Ambiant, tight margins, cream shades inspired by paper and subtle blur effects create a fine but recognisable red thread throughout.

CPH:DOX is one of the biggest documentary film festivals in the world. We worked together with them to create a solid visual identity that embraces artist collaborations, who interpret the theme of the festival into a new visual universe every year.

Client: CPH:DOX
Industry: Film
Location: Copenhagen, Denmark
Services: Campaign, Identity

A dynamic logotype that highlights the many elements of CPH:DOX.

Artwork: Caroline Vang / Photography: Anne Krogh

The artwork from 2022 is an interpretation of the theme “Perception”, made in collaboration with visual artist Caroline Vang.

Instagram

@cphdox

An AR filter enabled people to skew reality and create their own videos and images as part of the campaign.

As one of the most visited websites in the world, and a universal symbol of trust, Trustpilot wanted to manifest their position. We helped them unleash the star and shape an identity that embraces the authenticity and dynamics of what its all about; the reviews.

Client: Trustpilot
Industry: Tech
Location: Copenhagen, Denmark
Services: Design Systems, Identity, Strategy

The star is Trustpilot’s core trust signal, so we brought it to the forefront of their visual communication.

We added Trustpilot Display to the font system to give Trustpilot a typeface they can own, and add a more personal and relatable touch to the brand.

Reviews are not just one or five stars, or red or green. Bad reviews can be the beginning of a better business.

The colour system is inspired by the review colours, but with a vibrant touch, so they stand out in communication.

Just like the colours, the tone of voice is also inspired by the down to earth and straight forward tone of reviews.

To set the design elements free, we created a set of motion principles that make the creation of moving illustrations easy and fun.

The identity made a big splash at the Amazon Web Services re:Invent 2022 conference in Las Vegas.

Bringing the DNA and legacy of the National Film School of Denmark into a new era with focus on transparency and inclusivity. We shaped an open and colourful visual language inspired by the process and rhythm of filmmaking.

Client: National Film School of Denmark
Industry: Culture, Education
Location: Copenhagen, Denmark
Services: Identity, Strategy, Website

The new logo embraces the bilingual challenge and uses it as a way to create a rhythmic expression inspired by editing.

The system is based on a flexible and modular system, that opens up for endless compositions within a coherent frame.

Stories

@filmskolendk

In the research process we looked into different fields of inspiration. We made an audit of the schools legacy and practical needs from a graphic perspective, studied other schools and cultural institutions and the universe of film in general.

Photo credit: Jacob Storm

Varier is a Norwegian furniture company with a focus on ergonomic design. We worked with Varier to reposition the brand into a contemporary design brand, with a new visual identity, communciation, collaborations and brand activations.

Client: Varier
Industry: Furniture
Location: Oslo, Norway
Services: Campaign, Identity, Strategy