Strategy Archives

SPACE10’s commitment to inspiring a better tomorrow, lives in its archive website where its legacy is shared with the world.

Client: SPACE10
Industry: Design & Research
Location: Denmark
Services: Design Systems, Digital Branding, Strategy, Website

Interactive home page—a nod to DVD screensavers, adding a touch of nostalgia and playfulness to the site.

News widget as a global element accessible across the site.

A structured yet flexible grid system with varying thumbnail sizes.

Brutalist approach and a dynamic layout, with overlaying images on text on the project pages.

Image scroll effect on mobile for people images.

Ability to toggle between light and dark mode, reduce animations or turn on low-res images, to reduce energy consumption.

Glossier’s success is rooted in its strong and engaged community. In collaboration with Glossier we designed their e-commerce experience, where the voice of the community has a central role. In order to achieve this, we introduced the vision of creating a platform that balances mechanical simplicity with editorial layouts and user generated content.

Client: Glossier
Industry: Beauty
Location: USA
Services: Design Systems, Digital Branding, Strategy, Website

Minimal call-to-actions with engaging hover animations.

The design foundation of having both editorial and mechanical in mind. Combining storytelling with systematic organization of information and products.

Filter to view all shades on the product listing page.

Glossier footer finishing off the site with a product index and some good vibes.

Community content for the “get the look” feature, elevating Glossier’s passionate community.

Insempra is a biotech company that exists to grow matter with atomic precision, and lead a new generation of superior and sustainable products. We helped interpret the vision into a forward-focused visual expression, where everything grows.

Client: Insempra
Industry: Biotech
Location: Germany
Services: Identity, Strategy, Website

The visual treatment of photography is developed in collaboration with visual artist pppanik.

The Insempra growing logo resembles nature.

Key artworks in combination with the earthy brand colors.

Motion elements.

Key artwork made in collaboration with visual artist pppanik.

Earthy and warm color palette.

In 2022 IKEA launched a new collection, Kåseberga, in collaboration with World Surf League. We were part of creating the campaign and brining the collection to life. We made content from five different surf locations around the world, from Portugal to Los Angeles. The campaign was launched across all global IKEA channels.

Client: IKEA
Industry: Furniture, Surf
Location: Älmhult, Sweden
Services: Campaign, Strategy

Inspired by surf stickers and logomarks, we created a simple visual to be applied across campaign elements.

Hero campaign film.

Surf vibes and aesthetics guided the concept for the campaign and collection, which is made with inputs from more than 3500 surfers.

The campaign was launched across IKEA’s global channels.

Campaign photography from five different locations.

Since 2014 we have been an ongoing strategic and creative partner for IKEA. The work we have been mandated includes global communication platforms, positioning and range strategy and creative campaigns.

Client: IKEA
Industry: Design, Furniture
Location: Älmhult, Sweden
Services: Campaign, Exploration, Strategy

The “Make room for life” platform started as a creative exploration into the future of the living room. The strategy manifested as a new direction for living room range development and a global communication platform.

One of the first brand collaboration by IKEA, was the “YPPERLIG” collection with Danish design brand HAY. We worked on the launch campaign, which was based on a surreal and mysterious film, teasing the use of material without showing any products. Animation: Kühl & Hahn

Together with IKEA we created the brand strategy and visual universe for “IKEA Clean Energy Services” which is a sub unit at IKEA, exploring and bringing clean energy to more people everywhere.

The brand photography centers around everyday life and energy.

Campaign for the launch of a shop-in-shop concept in IKEA – The Sustainable Living Shop.

Traditionally Private Equity has been for the wealthy few. Moonfare is on a mission to change this and with a digitalised investment process, open the door to more investors. We helped clarify the strategy, design the visual identity and establish a brand expression rooted in the juxtaposition of modern and classic.

Client: Moonfare
Industry: Finance
Location: Berlin, Germany
Services: Identity, Strategy

To mimic the ease and sophistication of Moonfare, we developed a logo using a clean sans serif typeface combined with a unique and elegant ‘M’ that is reminiscent of a serif monogram.

The Moonfare monogram’s simple lines and curves naturally resembles the known currency symbols.

Striped down graphs combined with a monospace typeface for numerals and financial details

As a way to stand out in the category, our headlines are intentionally witty.

Moonfare is on a mission to democratize private equity by streamlining, bite-sizing and digitizing the investment process.

We developed the brand idea “Investing is legacy”. It is rooted in the belief that investing is more than financial performance. It becomes an opportunity for people to decide how they want to be remembered — and what legacy they want to leave behind.

“Why do we get up in the morning? To pass on what matters.” In collaboration with Stonefire productions we created a brand film for Moonfare to launch the new brand positioning.

In ‘Introduction to Moonfare’ Founder Dr. Steffen Pauls introduces the idea behind the company. Video created in collaboration with Stonefire productions.

As one of the most visited websites in the world, and a universal symbol of trust, Trustpilot wanted to manifest their position. We helped them unleash the star and shape an identity that embraces the authenticity and dynamics of what its all about; the reviews.

Client: Trustpilot
Industry: Tech
Location: Copenhagen, Denmark
Services: Design Systems, Identity, Strategy

The star is Trustpilot’s core trust signal, so we brought it to the forefront of their visual communication.

We added Trustpilot Display to the font system to give Trustpilot a typeface they can own, and add a more personal and relatable touch to the brand.

Reviews are not just one or five stars, or red or green. Bad reviews can be the beginning of a better business.

The colour system is inspired by the review colours, but with a vibrant touch, so they stand out in communication.

Just like the colours, the tone of voice is also inspired by the down to earth and straight forward tone of reviews.

To set the design elements free, we created a set of motion principles that make the creation of moving illustrations easy and fun.

The identity made a big splash at the Amazon Web Services re:Invent 2022 conference in Las Vegas.

Bringing the DNA and legacy of the National Film School of Denmark into a new era with focus on transparency and inclusivity. We shaped an open and colourful visual language inspired by the process and rhythm of filmmaking.

Client: National Film School of Denmark
Industry: Culture, Education
Location: Copenhagen, Denmark
Services: Identity, Strategy, Website

The new logo embraces the bilingual challenge and uses it as a way to create a rhythmic expression inspired by editing.

The system is based on a flexible and modular system, that opens up for endless compositions within a coherent frame.

Stories

@filmskolendk

In the research process we looked into different fields of inspiration. We made an audit of the schools legacy and practical needs from a graphic perspective, studied other schools and cultural institutions and the universe of film in general.

Photo credit: Jacob Storm

Varier is a Norwegian furniture company with a focus on ergonomic design. We worked with Varier to reposition the brand into a contemporary design brand, with a new visual identity, communciation, collaborations and brand activations.

Client: Varier
Industry: Furniture
Location: Oslo, Norway
Services: Campaign, Identity, Strategy