By Malene Birger
Concept, redesign and implementation of a digital experience devoted to the contemporary bohemian.
- Client
- By Malene Birger
- Industry
- Fashion
- Location
- Sweden, Copenhagen
- Services
- Identity, Website
- Barkas
- Amelie Bormann, Didrik Persson, Hans Pelle Jart, Mafalda Remoaldo, Nicklas Nordby Andersen
- BY MALENE BIRGER
- Louise Ledauphin, Jennie Lind, Moa Fredlund, Patrice Lusth, Ylva Wernhoff
The carefully muted colours take inspiration from printed matter and the products’ expressiveness is balanced by a simple graphic system with tight grids and minimal typography.
We elevated the imagery with a tight grid and small typography that is only used where needed. By using a paper-white background and ink-brown details, we ensured however a tactile and warm feel.
As a natural extension of the web project, we used the digital design system to refresh the other touch points of the identity.
Just like on the website, the beautiful monogram created by Moses Voigt takes the center stage in all branded material, working almost as a signature of the By Malene Birger house.
The minimal use of Laura Csocsan’s elegant typeface Ambiant, tight margins, cream shades inspired by paper and subtle blur effects create a fine but recognisable red thread throughout.
