IKEA
In 2022 IKEA launched a new collection, Kåseberga, in collaboration with World Surf League. We were part of creating the campaign and brining the collection to life. We made content from five different surf locations around the world, from Portugal to Los Angeles. The campaign was launched across all global IKEA channels.
- Client
- IKEA
- Industry
- Furniture, Surf
- Location
- Älmhult, Sweden
- Services
- Campaign, Strategy
Campaign logo
Inspired by surf stickers and logomarks, we created a simple visual to be applied across campaign elements.
Launch film
Hero campaign film.
Collection overview
Surf vibes and aesthetics guided the concept for the campaign and collection, which is made with inputs from more than 3500 surfers.
Campaign photography
Key collection image.
Key collection image.
High vibes
Social media
The campaign was launched across IKEA’s global channels.
Campaign photography from five different locations.
